9.00 – 9.30

Welcome desk

9.30 - 10.00

Welcome addresses

Roda – Università di Torino

Ramsamy – International Olympic Committee

10.00 – 11.00

Topic: Economics (Chair: Preuss)

Payne: Marketing of the Olimpic Winter Games

Kesenne: Do we need an Economic Impact study or a Cost-Benefit Analysis of a Sport Event ?

Discussion

11.00 – 11.20

Coffee Break

11.20 – 13.00

Topic: Torino Winter Games 2006 (Chair: Bobbio)

Guala, Scamuzzi: Monitoring the public opinion about WOG and the Legacy of Torino 2006

Bondonio, Dansero, Mela: Scenarios on Torino 2006 legacies. Social networks, territorial capital & local development

Ercole, Bella: OWG and local development – Torino and Piedmont

SITI: Ex-post territorial monitoring of Torino 2006 Olympic Programme: images and scenarios of the Piedmont region

Cerezuela: Introduction of the Olympic Studies International Directory

13.00 – 14.00

Lunch

14.00 – 15.10

Topic: Legacy (Chair: Bondonio)

Kaspar: The Event Life Cycle Approach-The marathon from bidding to creating legacy of OWG

Petsimeris: The legacy of the Athens Olympic 2004: changing the structure of Athens ?

Chappelet: A tale of three Olympic Cities - Forecast for Torino on basis of Grenoble and Innsbruck

Discussion

15.15 – 16.25

Topic: Economics and Communication (Chair: Scamuzzi)

Stettler, Stofer: Economic Impact Analysis of Berne 2010, former candidate for the XXI OWG (paper)

Martelli: On line sport communication

Kennet, Puig : Sponsorship and the Winter Olympic Games : the Digital Era

Discussion

16.25 – 16.50

Coffee Break

16.50 – 18.00

Topic: Managment (Chair: Mela)

Weiss: Strategic Aligment of the Life Cycle of Mega Events – A Heuristic Planning Approach for OG

Van Schendel: Evalutation Model for Research into the Experience of Sport Events

Bradish: Vancouver 2010: An Examination of Community and Corporate Investment

Discussion

14.00 – 15.10

Topic: History (Chair: Guala)

Muller: Methodological Aspect of a History of Olympic Winter Games

Bollani: Some Statistical Trends and Behaviours in Olympic Winter Games

Loew: An International Debate on Amateurism - Sapporo 1972

Discussion

15.15 – 16.25

Topic: Culture (Chair: Muller)

Guegold: The Cultural Olympiad - Economic Liability or Advantage ?

Garcìa: The Cultural policy Dimension of the OG – Opportunities for OWG cultural programming

Turco, Olivero: From Rite to Show - Cultural Exchanges in Winter Olympic Games Ceremonies (paper)

Discussion

16.25 – 16.50

Coffee Break

16.50 – 18.00

Topic: Education (Chair: Dansero)

Peacock: Winter Games Organizing Committees: A Short-Lived Chance for Sustainable Change

Masumoto: The new WOG Tradition of the Message Relay about Peace, Youth, Environment

Hanstad: The Norwegian Model for Elite Sport

Discussion

18.00